Traditional PR
Once, PR was about sending materials to the media, and while that remains important, today’s communications landscape has evolved dramatically. As former journalists, we excel in media relations, crafting press releases and securing coverage with a nuanced approach that emphasizes strategic messaging.
Modern PR also includes thought leadership, publishing white papers, and writing blogs or articles for websites and trade media. These efforts amplify your voice, position your company as an industry leader, and integrate SEO strategies to ensure your message resonates both locally and internationally.
Copywriting
Copywriting is at the heart of effective PR, whether it’s for press releases, website content, or white papers. From thorough research to SEO optimization, we know how to craft words that influence perceptions and deliver impact.
Charlie Laidlaw, our senior partner and lead copywriter, combines his background as a journalist with extensive PR experience. As the author of five novels and a creative writing instructor, Charlie ensures every piece of content is polished, professional, and tailored to your needs.
Social Media
Social media has redefined PR, turning everyone into a potential publisher. Organizations must now create well-crafted messages that engage audiences, set clear objectives, and choose platforms wisely to connect with potential customers.
With over three billion active monthly users on Facebook alone and social media being the first point of contact for many consumers, a strong online presence is vital. Effective social media strategies can increase exposure, generate leads, and drive traffic. However, standing out in this crowded space is a challenge—and one we’re here to help you overcome.
Full Service
We are a full-service agency offering expertise across the entire PR spectrum, from internal and crisis communications to event management and copywriting. Our approach integrates all these elements seamlessly, protecting and enhancing your brand value.
Whether you need strategic advice or hands-on implementation, we provide the tools and experience to meet your communication goals effectively.